Analytics & cookies

Updated 8 October 2026.

This page explains the optional Google Analytics tracking on this website, and the optional Google Ads conversion measurement on our Google Maps rank checker.

Your choice

Google Analytics loads only if you select Accept analytics. Rejecting analytics leaves the website available to use. You can reopen Cookie settings below to change your choice. Withdrawing consent removes this site's Google Analytics cookies and reloads the page to stop tracking.

What is measured

With your permission, Google Analytics receives information about page visits, approximate location, device and browser, traffic sources, scrolling and link interactions. It also records that an enquiry was saved successfully. With your analytics consent, a known referring client website is retained in this tab for up to 30 minutes and included with your enquiry so we can understand where it came from. Enhanced Measurement records scrolls, downloads, outbound link destinations, video engagement and form interactions where available. Our custom contact and confirmed-enquiry events do not include enquiry text, names, email addresses, telephone numbers, form values or submission identifiers. Page views use a URL without query strings or fragments and only the referring website's origin.

Each website uses a separate Analytics property. Advertising personalization and Google Signals are disabled.

Cookies and retention

Google Analytics uses first-party _ga cookies to distinguish browsers and sessions. This installation sets their expiry to 180 days without extending it on each visit. Your analytics choice is stored in this browser for up to 180 days. Your browser may remove storage sooner. You can clear cookies and site storage through your browser settings.

Google Maps rank checker pages

The rank checker at iviseo.co.uk/tools/ asks for its own choice. If you accept there, it loads Google Analytics and Google Ads conversion measurement. Google Ads uses first-party cookies (such as _gcl_au) to record whether a visit that started from one of our ads led to a purchase, including the purchase value and an order reference, so we can see which ads work. Ad personalisation is turned off and no names, email addresses or report contents are sent. If you reject, neither tag loads. Your choice is stored in this browser for up to 180 days, and you can change it with the Cookie settings link at the bottom of any rank checker page.

Google's processing

Google processes this information to provide the Analytics service. Read how Google uses information from sites using its services and Google's privacy policy. These explain Google's processing, international transfers and privacy controls.

Questions

Use the contact details on our main website for questions about this website's analytics. Information you send through contact methods is handled separately from these analytics events. Our privacy policy covers everything else we collect.