#1 SEO Redcar Agency that gets results
We help Redcar and Teesside businesses dominate local search results and outrank competitors.
Local Domination
Own the Redcar map pack
Organic Growth
Sustainable rankings
Targeted Traffic
Attract buyers in Redcar
Redcar Exclusive
Only 2 clients per industry
Everything You Need to Dominate Redcar Search
Local SEO Domination
Own the Redcar map pack. When locals search, your business shows up first.
Organic Growth
Sustainable rankings that bring consistent leads month after month.
Targeted Keywords
We target the exact terms Redcar and Teesside customers use when ready to buy.
Transparent Reporting
Real-time dashboards. See exactly what's working and your ROI.
We Only Take On 2 Redcar Clients Per Month
Think one of those spots could be yours?
Real SEO takes proper attention. We cap new client intake across Teesside so every Redcar business gets the focused strategy needed to actually shift rankings. No cookie-cutter campaigns, no rushing through setups-just proper work that delivers results worth shouting about.
Check If We Have SpaceSEO Services Across Redcar & The Cleveland Coast
Whether you're based in Redcar town centre or serving customers across Teesside, we help local businesses dominate search results throughout the region.
What Redcar Businesses Say
"Within 4 months, we went from nowhere to position 1 for 'builders Redcar'. The enquiries have tripled since working with Ivi SEO."
"Ivi SEO understood the Teesside market perfectly. We now dominate searches for holiday rentals across the Cleveland coast."
Get Your Free SEO Redcar Audit
Find out exactly what's holding your Redcar business back in search.
The Complete Redcar SEO Playbook
Here's exactly what goes into ranking a Redcar business on Google-every tactic, every tool, every step laid bare.
(Fair warning: this is genuinely enough information to DIY your own campaign if you've got the time and patience.)
Let's break it down.
On-Page SEO Strategies
The technical foundation every Redcar business needs
SEO Audit + Implementing Fixes
Before we touch anything, we tear apart your Redcar business website with forensic precision. Every crawl error, slow-loading page, broken link, and content gap gets documented. We check how your site performs across Teesside searches, on mobile devices, and against Redcar competitors. Then we systematically fix every issue-no band-aid solutions, just proper technical foundations that Google rewards with better rankings.
- 1Run a full site crawl using Screaming Frog or Sitebulb to identify technical issues
- 2Check Core Web Vitals in Google Search Console-aim for all green scores
- 3Audit your backlink profile with Ahrefs or SEMrush to spot toxic links
- 4Review each page for thin content (under 300 words) and duplicate meta tags
- 5Fix 404 errors, redirect chains, and orphan pages systematically
- 6Test mobile usability and page speed on Google's free tools
Technical SEO & Site Performance
Your Redcar competitors might have prettier websites, but technical SEO is where rankings are actually won. We dig into the invisible stuff-crawlability, indexation issues, site architecture problems, Core Web Vitals scores-making sure Google can actually find, understand, and rank your pages. Teesside businesses with technically sound sites consistently outrank those spending fortunes on content alone.
- 1Check robots.txt and ensure important pages aren't accidentally blocked
- 2Review XML sitemap for errors and submit to Google Search Console
- 3Audit site architecture-keep important pages within 3 clicks of homepage
- 4Fix crawl errors, redirect loops, and canonical tag issues
- 5Implement proper HTTPS across all pages with no mixed content warnings
- 6Optimise server response times and enable browser caching
- 7Set up proper hreflang tags if targeting multiple languages/regions
Redcar-Focused Keyword Research (and Beyond)
We don't just pull keywords from a tool and call it strategy. For Redcar businesses, we analyse exactly what local customers type when they're ready to buy-the 'plumber Redcar emergency' phrases, the 'best [service] near Marske' variations, the questions people ask before making decisions. Every keyword gets mapped to buyer intent and revenue potential, not just search volume.
- 1Use Google's Keyword Planner with location filters for Redcar and surrounding areas
- 2Analyse 'near me' variations and Redcar-specific terms like 'plumber Redcar'
- 3Check Google's autocomplete and 'People Also Ask' for local intent queries
- 4Review competitor GBP listings for keyword ideas in their descriptions
- 5Create dedicated landing pages for each Redcar area you serve
- 6Include local keywords naturally in titles, H1s, and opening paragraphs
Content Creation & Optimisation
Thin, generic content won't cut it in competitive Redcar markets. We create pages that genuinely answer what Teesside customers are searching for-then structure them to capture featured snippets and keep visitors engaged. Existing underperforming pages get overhauled with fresh data, better structure, and the depth Google expects from authoritative local businesses.
- 1Audit existing content for thin pages (under 500 words) and update with depth
- 2Identify content gaps by comparing your pages to top-ranking Redcar competitors
- 3Write new pillar content for high-value topic clusters
- 4Update old blog posts with fresh stats, new sections, and current year mentions
- 5Consolidate pages competing for the same keywords (content cannibalisation)
- 6Structure content with clear H2/H3 headings, bullet points, and FAQ sections
- 7Add internal links from new content to existing service/product pages
Meta Tags Optimisation
Your title tag is a 60-character billboard in search results. Your meta description is the sales pitch that convinces Redcar searchers to click you instead of the competition. We craft both with surgical precision-weaving in target keywords naturally while writing copy that actually compels clicks. Most Teesside businesses get this wrong; we make it your competitive edge.
- 1Keep title tags under 60 characters with primary keyword near the front
- 2Write meta descriptions of 150-160 characters with a clear call-to-action
- 3Include your brand name at the end of title tags for recognition
- 4Use power words like 'Free', 'Best', '2024', 'Guide' to boost CTR
- 5Make each page's meta tags unique-no duplicates across the site
- 6Test different variations and monitor CTR changes in Search Console
Image Optimisation
Heavy images tank your page speed-and Redcar customers on mobile won't wait around. We compress every image without sacrificing quality, add descriptive alt text that helps Google understand your content, and rename files from gibberish to keyword-rich descriptions. The result: faster pages, better accessibility, and bonus visibility in Google Image searches.
- 1Compress all images using tools like TinyPNG, ShortPixel, or Squoosh
- 2Convert images to WebP format for smaller file sizes with same quality
- 3Write descriptive alt text that includes relevant keywords naturally
- 4Rename image files from 'IMG_1234.jpg' to 'keyword-description.jpg'
- 5Implement lazy loading for images below the fold
- 6Use responsive images with srcset for different screen sizes
- 7Add images to your XML sitemap for Google Image Search indexing
Schema Markup
Schema markup tells Google exactly what your Redcar business offers-services, location, reviews, opening hours-in a language search engines understand perfectly. Done right, it unlocks rich snippets that make your listings pop with star ratings, FAQ dropdowns, and business details. Your Teesside competitors probably aren't doing this properly; we make sure you are.
- 1Implement LocalBusiness schema with your NAP, hours, and Redcar service area
- 2Add Product schema with prices, availability, and review ratings
- 3Use FAQ schema on pages with question-answer content for rich results
- 4Include BreadcrumbList schema to show site hierarchy in search results
- 5Validate all markup using Google's Rich Results Test tool
- 6Monitor Search Console for schema errors and fix them promptly
Internal Linking
Most Redcar business websites have pages floating in isolation-no internal links pointing to them, authority bleeding into nowhere. We build strategic link pathways that channel ranking power to your money pages, help visitors navigate deeper into your site, and show Google exactly which content matters most. Simple tactic, massive impact on local rankings.
- 1Link from high-authority pages to pages you want to rank higher
- 2Use descriptive anchor text with keywords-avoid 'click here'
- 3Create a hub-and-spoke model with pillar content linking to related posts
- 4Ensure every page is reachable within 3 clicks from the homepage
- 5Add contextual links within body content, not just navigation menus
- 6Audit and fix orphan pages that have no internal links pointing to them
URL Structure Optimisation
Messy URLs stuffed with random parameters confuse both Google and Redcar customers. We clean up your site's URL structure-short, descriptive paths that include target keywords and follow a logical hierarchy. When someone sees your URL in search results, they should instantly know what the page is about and trust it enough to click.
- 1Keep URLs short, descriptive, and include primary keywords
- 2Use hyphens to separate words-never underscores or spaces
- 3Remove unnecessary parameters, session IDs, and tracking codes from URLs
- 4Create a logical folder structure that mirrors your site hierarchy
- 5Implement 301 redirects when changing URLs to preserve link equity
- 6Avoid keyword stuffing in URLs-one or two relevant terms is enough
Location-Based Content That Puts You on the Map
Generic service pages won't dominate Redcar searches. We create hyper-local content that mentions the neighbourhoods you serve, references Teesside landmarks your customers know, and demonstrates genuine local expertise. Blog posts about Redcar business trends, area guides, and community topics build the topical authority Google uses to decide who deserves those 'near me' rankings.
- 1Create unique service pages for Redcar and each suburb you target
- 2Include local landmarks, neighbourhoods, and Redcar-specific information
- 3Write blog posts about local events, news, or community topics
- 4Add embedded Google Maps and directions to your location pages
- 5Feature local Redcar customer testimonials with their area mentioned
- 6Partner with local Redcar businesses for co-branded content opportunities
Mobile Optimisation That Keeps Users (and Google) Happy
More than two-thirds of your Redcar customers are browsing on phones. If your site loads slowly, buttons are impossible to tap, or text requires pinching to read-you're haemorrhaging leads to competitors with better mobile experiences. We optimise every element for thumb-friendly navigation and sub-3-second load times that satisfy both impatient visitors and Google's mobile-first index.
- 1Test every page on Google's Mobile-Friendly Test tool
- 2Ensure tap targets are at least 48px with adequate spacing
- 3Use responsive images that serve appropriate sizes per device
- 4Eliminate horizontal scrolling and pinch-to-zoom requirements
- 5Compress images to WebP format and lazy-load below-the-fold content
- 6Aim for Largest Contentful Paint under 2.5 seconds on mobile
Off-Page SEO Strategies
Building authority and trust for your Redcar business
Google Business Profile (GBP) Optimisation
When Redcar residents search '[your service] near me', your Google Business Profile is what appears in that crucial map pack. We optimise every field-primary category, service descriptions, business attributes, photos-so Google understands exactly what you offer and where you serve. Weekly posts, strategic review responses, and fresh imagery signal to Google that your Redcar business is active and trustworthy.
- 1Claim and verify your GBP listing with your Redcar business address
- 2Choose the most specific primary category and add all relevant secondary categories
- 3Write a keyword-rich business description (750 characters max)
- 4Upload 10+ high-quality photos including exterior, interior, team, and products
- 5Post weekly updates-offers, events, news-to show Google you're active
- 6Respond to every review within 24 hours, addressing concerns professionally
- 7Add all services with descriptions and enable messaging for quick enquiries
Review Management & Reputation
Redcar customers check reviews before they call. Google uses review signals to determine local rankings. We build a systematic approach to generating genuine reviews from happy customers, craft professional responses that turn even negative feedback into trust-building moments, and monitor your reputation across every platform that matters in Teesside.
- 1Create a review request process-email, SMS, or QR codes post-purchase
- 2Respond to every review within 24-48 hours, even just to say thanks
- 3Address negative reviews professionally-acknowledge, apologise, offer resolution
- 4Never offer incentives for reviews-it violates platform guidelines
- 5Monitor review sites beyond Google: Yelp, Facebook, Trustpilot, industry-specific
- 6Showcase your best reviews on your website with schema markup
- 7Set up Google Alerts for your brand name to catch mentions
Link Building That Moves Rankings
Backlinks remain Google's strongest trust signal-but quality trumps quantity every time. We secure links from relevant industry publications, respected Teesside websites, and authoritative directories that actually move the needle for Redcar businesses. No dodgy link farms or automated schemes; just genuine editorial links that compound your domain authority over time.
- 1Create linkable assets-original research, tools, infographics, comprehensive guides
- 2Reach out to journalists using HARO, Terkel, or direct pitches for quotes
- 3Find broken links on relevant sites and offer your content as a replacement
- 4Analyse competitor backlinks and target the same sources with better content
- 5Build relationships with industry bloggers before asking for links
- 6Focus on relevance over raw domain authority-a niche link beats a random one
- 7Avoid link schemes, PBNs, and paid links that violate Google's guidelines
Local Citations & Business Directory Listings
Inconsistent business information scattered across the web confuses Google and costs you rankings. We audit every existing citation, correct mismatched NAP data, and build new listings on the directories that matter for Redcar businesses-both general platforms and industry-specific sites. Clean, consistent citations reinforce your local relevance and build the trust signals Google needs.
- 1Audit existing citations using Moz Local, BrightLocal, or Whitespark
- 2Fix any inconsistencies in your business name, address, or phone number
- 3Submit to top-tier directories: Yelp, Apple Maps, Bing Places, Facebook
- 4Find industry-specific directories relevant to your niche
- 5Remove or update duplicate listings that confuse search engines
- 6Build citations gradually-10-20 per month to look natural
- 7Include consistent hours, website URL, and business description across all listings
Guest Blogging & Digital PR
Getting featured on respected industry publications puts your Redcar business in front of new audiences while building powerful backlinks. We identify the sites your potential customers actually read, pitch genuinely valuable content angles, and secure placements that establish your authority. Each published piece drives referral traffic and signals to Google that your business is worth ranking.
- 1Identify target publications that your audience actually reads
- 2Study their existing content and pitch unique angles they haven't covered
- 3Write genuinely valuable content-not thinly-veiled advertisements
- 4Include one contextual link to your site within the body content
- 5Build relationships with editors for repeat contribution opportunities
- 6Amplify published articles on social media for maximum exposure
- 7Track referral traffic and backlink metrics from each placement
Brand Mentions & Social Signals
Every time your Redcar business gets mentioned online-even without a link-Google notices. We monitor brand mentions across the web, convert unlinked references into proper backlinks, and ensure your social presence reinforces your search visibility. While social signals aren't direct ranking factors, they amplify content reach and generate the natural engagement that leads to organic links.
- 1Set up Google Alerts and Mention.com to track brand mentions
- 2Reach out to sites mentioning your brand without a link-politely request one
- 3Maintain active, consistent profiles on relevant social platforms
- 4Share new content across social channels to amplify reach and engagement
- 5Engage with industry conversations to increase brand visibility
- 6Monitor competitor mentions for PR and outreach opportunities
- 7Build relationships with influencers and thought leaders in your niche
Bonus SEO Add-Ons
The extras we configure for every Redcar client
Google Analytics: Know What's Working
Gut feelings don't grow Redcar businesses-data does. We configure Google Analytics to track the metrics that actually matter: where visitors come from, which pages convert them into leads, and where they drop off. Every optimisation decision we make is backed by real numbers, so we can double down on what's working and fix what isn't.
- 1Create a GA4 property and install the tracking code via Google Tag Manager
- 2Set up conversion events for form submissions, phone clicks, and purchases
- 3Configure enhanced measurement for scroll depth, outbound clicks, and file downloads
- 4Create custom audiences for remarketing and lookalike targeting
- 5Build dashboards focused on acquisition, engagement, and conversion metrics
- 6Link GA4 to Search Console for combined organic performance data
Google Search Console: Keep Google Happy
Search Console shows exactly how Google sees your Redcar business website-crawl issues, indexation problems, keyword performance, and manual penalties. We set it up properly, monitor it religiously, and fix problems before they tank your rankings. Your sitemap stays submitted, errors get squashed fast, and you always know exactly where you stand in search.
- 1Verify your domain using DNS, HTML file, or meta tag methods
- 2Submit your XML sitemap and check for indexing errors
- 3Monitor Core Web Vitals and address any failing URLs
- 4Review the Coverage report for crawl errors, redirects, and excluded pages
- 5Check for manual actions or security issues regularly
- 6Use the Performance report to track clicks, impressions, and average position
- 7Request indexing for new or updated pages to speed up crawling
That's a lot to handle yourself, isn't it?
Proper SEO takes expertise, consistency, and hours most Redcar business owners don't have. If you'd rather focus on serving customers while we handle the Google rankings, let's chat.
Get Your Free Redcar SEO AuditSEO Redcar FAQs
How long does SEO take to start working?
It depends on the current state of your site, competition, and your goals. Most clients start seeing traction within the first few weeks - and serious results within 3-6 months.
Can you guarantee I'll be #1 on Google?
No one can guarantee that - and if they do, run. What we do guarantee is a transparent, results-focused approach.
Do you work with other Redcar businesses in my industry?
Nope. Once you sign on, you get location exclusivity. We won't help any of your local competitors.
What makes you different from other SEO agencies?
We don't outsource. We don't give you a junior. You work directly with senior strategists - the people doing the work.