Drive Organic Sales
eCommerce SEO
Increase visibility for your products and categories, attract high-intent shoppers, and grow revenue through strategic eCommerce SEO.
What is eCommerce SEO?
eCommerce SEO is the process of optimising online stores to rank higher in search results for product and category searches. When shoppers search for products you sell, your pages need to appear at the top.
Unlike general SEO, eCommerce SEO requires specific strategies for product pages, category structures, faceted navigation, and the unique challenges of large product catalogues with constantly changing inventory.
At Ivi SEO, we understand the complexities of online retail. From technical optimisation to product descriptions and category page strategy, we help eCommerce businesses reduce their reliance on paid ads and build sustainable organic traffic.
eCommerce SEO Services
Comprehensive optimisation for online stores
Product Page Optimisation
Unique, keyword-rich product descriptions, optimised titles, and schema markup for rich snippets.
Category Page Strategy
Optimised category structures, content, and internal linking to capture category-level searches.
Technical eCommerce SEO
Faceted navigation handling, pagination, canonical tags, and crawl budget optimisation.
Product Schema Markup
Rich snippets showing price, availability, reviews, and ratings directly in search results.
Site Architecture
Logical hierarchy, breadcrumbs, and internal linking that helps users and search engines navigate.
Content Strategy
Buying guides, comparison content, and blog posts that capture top-of-funnel traffic.
Our eCommerce SEO Process
Proven methodology for online stores
Store Audit
Comprehensive analysis of your store's SEO health, competitor landscape, and growth opportunities.
Keyword Research
Identify high-intent product and category keywords with strong commercial potential.
Technical Optimisation
Fix crawlability issues, improve site speed, and handle eCommerce-specific technical challenges.
On-Page Optimisation
Optimise product and category pages with targeted keywords, unique content, and proper markup.
Link Building
Acquire quality backlinks from relevant sites to boost domain authority and rankings.
Measure & Scale
Track revenue impact, refine strategies, and expand to new product categories.
Why eCommerce SEO?
Reduce Ad Spend
Build sustainable organic traffic that doesn't disappear when you stop paying for ads.
Higher Purchase Intent
Organic searchers often have stronger buying intent than social or display traffic.
Compound Returns
SEO builds over time – today's investment continues paying dividends for years.
Competitive Advantage
Outrank competitors and capture market share in your product categories.
What Our Clients Say
“Ivi SEO helped us grow organic revenue by 220% in 12 months. We've significantly reduced our reliance on paid ads.”
“Our product pages now rank on page 1 for hundreds of keywords. The ROI has been exceptional.”
Frequently Asked Questions
Got questions? We've got answers. If you don't see what you're looking for, get in touch.
Ready to Grow Your Online Store?
Get a free eCommerce SEO audit and discover untapped opportunities for organic growth.
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