Own the Local Map Pack
Google Business Profile
Optimise your Google Business Profile to appear prominently in local searches and the map pack, driving calls, direction requests, and leads.
Why Google Business Profile Matters
Your Google Business Profile (formerly Google My Business) is often the first thing potential customers see when searching for your services. It appears in Google Maps and the local pack – prime real estate in search results.
An optimised profile can drive significant leads directly: phone calls, direction requests, website visits, and messages. Yet most businesses barely scratch the surface of what's possible.
At Ivi SEO, we fully optimise your Google Business Profile and implement ongoing strategies to improve your visibility in local searches and the map pack.
GBP Optimisation Services
Complete profile management
Profile Setup & Verification
Complete setup of new profiles or claiming and verification of existing listings.
Category Optimisation
Strategic primary and secondary category selection for maximum visibility.
Description & Services
Keyword-optimised business description and comprehensive service listings.
Photo & Video Content
Regular uploads of high-quality photos and videos to increase engagement.
Google Posts
Regular posts about offers, events, and updates to keep your profile active.
Review Management
Review generation strategies and professional responses to all reviews.
Our GBP Process
Systematic optimisation approach
Profile Audit
Assess current profile status, completeness, and competitive positioning.
Claim & Verify
Ensure profile ownership and verification status are properly established.
Optimise Core Info
Categories, description, services, attributes, and business hours optimisation.
Visual Content
Upload optimised photos and videos that showcase your business effectively.
Review Strategy
Implement systems to generate more reviews and respond professionally.
Ongoing Management
Regular posts, updates, and monitoring to maintain and improve performance.
Benefits of GBP Optimisation
Map Pack Visibility
Appear in the top 3 local results that dominate mobile searches.
Direct Lead Generation
Phone calls, direction requests, and messages directly from search.
Trust & Credibility
A complete, review-rich profile builds immediate trust with searchers.
Competitive Edge
Most competitors have poorly optimised profiles – stand out easily.
What Our Clients Say
“Our Google Business Profile now generates 50+ calls per month. The map pack visibility has been transformative.”
“We went from barely visible to top 3 in the map pack within 2 months. Incredible ROI.”
Frequently Asked Questions
Got questions? We've got answers. If you don't see what you're looking for, get in touch.
Ready to Dominate Local Search?
Get a free Google Business Profile audit and see how we can improve your local visibility.
Get Your Free Audit