Target the Right Searches
Keyword Research
Data-driven keyword strategies that identify exactly what your customers search for and how to capture that traffic.
Why Keyword Research Matters
Keyword research is the foundation of every successful SEO strategy. It reveals exactly what your potential customers are searching for and helps you create content that meets their needs.
But effective keyword research goes beyond search volume. We analyse search intent, competition levels, and commercial value to identify keywords that will actually drive revenue.
At Ivi SEO, we combine multiple data sources, competitor analysis, and industry expertise to build keyword strategies that prioritise the terms most likely to deliver ROI.
Our Keyword Research Process
Comprehensive keyword analysis
Search Intent Analysis
Understanding whether searches are informational, navigational, or commercial to target the right stage.
Competitor Keyword Mapping
Identify keywords driving traffic to competitors that you're missing.
Long-Tail Discovery
Find specific, lower-competition phrases with high conversion potential.
Content Gap Analysis
Identify topics and keywords you should be targeting but aren't.
Keyword Clustering
Group related keywords into content themes for comprehensive topic coverage.
Prioritisation Framework
Rank keywords by business value, difficulty, and strategic importance.
How We Work
Strategic keyword discovery
Business Discovery
Understand your products, services, target audience, and business goals.
Seed Keyword Generation
Develop initial keyword list based on your offerings and customer language.
Expansion & Analysis
Use multiple tools and data sources to expand and analyse keyword opportunities.
Competitor Research
Analyse competitor rankings to identify gaps and opportunities.
Intent Classification
Categorise keywords by search intent and buyer journey stage.
Strategy Delivery
Prioritised keyword strategy with content recommendations and page mapping.
Benefits of Professional Keyword Research
Target the Right Traffic
Attract visitors who are actually looking for what you offer.
Inform Content Strategy
Know exactly what content to create and optimise.
Competitive Advantage
Find opportunities your competitors have missed.
Better ROI
Focus resources on keywords that drive business results.
What Our Clients Say
“The keyword research completely changed our content strategy. We're now ranking for terms that actually drive sales.”
“They found keyword opportunities we'd never considered. Our organic traffic doubled within 6 months.”
Frequently Asked Questions
Got questions? We've got answers. If you don't see what you're looking for, get in touch.
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