SEO that drivesreal business growth

Every winning strategy starts with a forensic crawl of your pages, code, and backlinks. We benchmark site structure, content depth, and authority signals against Google's latest playbook, flagging slow pages, broken links, duplicate copy, and mobile hiccups. The resulting punch list gets prioritised, fixed, and re-tested so your business can operate at full search power.

Before we touch a single page, we dive deep into the keywords that actually drive revenue. We analyse search volume, competition levels, and commercial intent to build a prioritised keyword map that guides every piece of content. This isn't just about traffic-it's about attracting visitors who convert into paying customers.

Content is still king-but only if it's done right. We create new pages targeting keyword gaps, and optimise existing content that's underperforming. Every piece is written to match search intent, structured for featured snippets, and designed to convert visitors into leads. We also audit your existing content to update outdated info, improve thin pages, and consolidate cannibalising content.

Images can make or break your page speed-and your rankings. We compress every image without losing quality, add keyword-rich alt text for accessibility and SEO, and rename files with descriptive terms. Properly optimised images load faster, rank in Google Image Search, and help Google understand your page content better.

Smart internal links spread authority, clarify page hierarchy, and guide users deeper into your funnel. We map the ideal link pathways so Google's crawlers-and real visitors-understand which pages push the sale, which support, and how everything connects.

Community-focused articles, service pages, and event write-ups anchor your brand in your local digital landscape. Featuring neighbourhood keywords and local insights, this content positions you as the hometown authority, boosting relevance for every 'near me' search.

Your GBP is the digital shopfront that pops up when locals hit 'near me.' We overhaul every field-address, hours, categories, and service areas-so Google knows exactly who you are and where you serve. Fresh photos, weekly posts, and lightning-fast replies to reviews prove you're active and trustworthy, nudging you higher in the map pack and funnelling foot traffic straight to your door.

Google treats quality backlinks like votes. We secure them from industry-relevant blogs, local news outlets, and trusted directories-never spammy link farms. Each link passes authority to your site, signalling that you're the go-to choice for specific searches and driving you up the organic ladder without gambling your reputation.

Publishing sharp, insight-packed articles on respected industry sites puts your brand in front of new eyeballs while landing powerful backlinks. Each post showcases your expertise, draws referral traffic, and feeds Google more signals that your business deserves top billing for the keywords that pay the bills.