WEBSITE & LOCAL SEO / CASE STUDY 06
Konfidence Clinic
Skin care, given space and clarity.
A skin-care website with original artwork, considered educational content and a clear four-page structure for local SEO foundations.
- Website featured
- Konfidence Clinic
- Project type
- Website & local SEO
- Our focus
- Responsible content & calm navigation
01 / THE APPROACH
A clear explanation before a treatment label.
Aesthetic websites can become lists of procedures without enough context. We built Konfidence Clinic around a different reading order: introduce the subject, explain everyday skin and facial care, then give treatment planning its own space. This keeps an unfamiliar label from doing the work of an explanation.
The content makes a distinction between general information and an individual assessment. It does not claim practitioner qualifications, promise a result or use before-and-after photographs as evidence. The practical questions are the focus, so readers can understand the subject without being pushed towards a procedure.
02 / WEBSITE BUILD
Four pages with different jobs.
The homepage establishes the name and the considered approach, followed by links to skin care, facial care and treatment planning. Each supporting page has a short introduction, a contents list and three substantial sections. Related links at the end connect the subjects without making readers return to the homepage every time.
The site uses static HTML for all of that content. JavaScript enhances the mobile navigation and icons, while the expandable homepage questions use native HTML. Navigation remains available when JavaScript is disabled, and the long-form pages become a single reading column on phones.
03 / LOCAL SEO
A useful structure before additional business signals.
The local SEO work here is the website foundation: distinct page titles and descriptions, descriptive headings, self-referencing canonical URLs and a sitemap covering the four main pages. Skin care and treatment planning are separate subjects with their own URLs, rather than repeated blocks on an undifferentiated homepage.
Structured data identifies the organisation, website and pages without adding an address, telephone number, review score or medical credentials. This case study records the website build and its technical foundations. It does not present those foundations as measured ranking growth or as evidence of Google Business Profile improvements.
04 / VISUAL DIRECTION
Original still life, not borrowed clinical photography.
The opening artwork brings together unbranded skincare vessels, fabric and water against a deep green background. An editorial section pairs a second, softly coloured still life with the subject links, followed by a rose-toned philosophy section. Italic serif headings and pale reading surfaces give the website its own quiet rhythm.
On phones, the introduction sits above a shorter image crop so the text and the visual remain readable. Responsive WebP images reduce the download size, while local font files keep the typography consistent without requiring a third-party font request.
THE WORK IN PRACTICE
The outcome.
Clear subject areas
Skin care, facial care and treatment planning have separate, connected pages.
Original visual identity
Green, porcelain and still-life artwork establish a recognisable direction.
Local SEO foundations
Indexable content, specific metadata, canonical URLs and an XML sitemap.