WEBSITE & LOCAL SEO / CASE STUDY 01
Village Cattery
Clear care information, with a calmer feel.
A cat-boarding website with thoughtful care content, original illustrations and clear local SEO foundations.
- Website featured
- Village Cattery
- Project type
- Website & local SEO
- Our focus
- Care content & straightforward navigation
01 / THE APPROACH
Answer the questions behind a boarding decision.
A cattery website needs to do more than look welcoming. People want to understand how feeding, settling in, rest and individual routines fit together. We built the content around those practical questions, giving the care information more space than promotional statements.
The writing takes a general, service-led view of cat boarding. It explains why familiar food, predictable routines and room to rest matter, without depending on a personal owner story. That makes the content useful in its own right and gives the business a clear subject throughout the site.
02 / WEBSITE BUILD
A simple structure with depth where it matters.
The homepage introduces the approach to boarding and everyday care. A dedicated cat-care page develops the detail through separate sections on settling in, feeding, comfort, individual needs and preparation. The gallery sits alongside those pages rather than interrupting the care information.
We kept the navigation short and used meaningful section headings so readers can move straight to a question. The layouts reflow for a phone, with readable paragraphs and images that stay within the page. The gallery can be explored in a lightbox without losing the visitor's place.
03 / LOCAL SEO
Build around the service, not repeated keywords.
The local SEO work on the website starts with a coherent subject: cat boarding and care. Descriptive page titles distinguish the homepage, care page and gallery, while the headings give each topic a clear place. The copy is available in the HTML rather than being loaded only after a script runs.
Canonical URLs and a sitemap make the page structure explicit. Internal navigation connects the main pages directly, and image alternatives describe what is shown. These are the technical and content foundations of the build; the case study focuses on that work rather than attributing a ranking change to it.
04 / VISUAL DIRECTION
A welcoming identity through original illustration.
A restrained green palette and original cat illustrations create a softer visual identity. The artwork adds character without relying on photographs of a particular property or its occupants.
Captions and alternative text describe the illustrations plainly. Consistent spacing, type and image treatment let the longer care content remain the centre of the experience.
THE WORK IN PRACTICE
The outcome.
Useful care content
A dedicated page covers routines, comfort and preparation in detail.
A coherent identity
Original illustrations and a calm palette connect all three pages.
Solid website foundations
Readable HTML, descriptive metadata and direct internal navigation.