SEO for carpet cleaners.

What does local SEO for carpet cleaners include?

SEO for carpet cleaners is mostly local SEO: getting the business in front of people nearby who need a carpet, sofa or rug cleaned, on Google Maps and in the local results. For a carpet cleaner, that usually means five jobs.

• Google Business Profile: the right main category for the work you do most, every service listed with its own description, a service area that matches where you really go, and photos of real jobs. Most carpet cleaners go to the customer, so the address can usually be hidden, and should a service-area business hide its address? explains when.
• Service pages: carpet cleaning, upholstery, rugs, and stain and odour treatment each explained properly, with the answers people want before they book: the method, how long it takes to dry, which stains can and can't be shifted, and how to get the room ready.
• Reviews: asking every customer after the job and replying to every review. Reviews that mention the job and the town tell the next customer you've done that work nearby, as do Google reviews help local SEO? explains.
• Listings: the same business name, phone number and service area on every directory and listing, with the wrong and out-of-date ones fixed first. Does NAP consistency matter? covers why.
• Reporting: calls, enquiries and the searches you show up for, reviewed with Jack every month.

What should a carpet cleaning website explain?

A carpet cleaning website should explain each service separately and answer the questions people have before they book, because someone with a stained sofa is looking for upholstery cleaning, not a list of everything you do. The Carpet Care website IvI SEO built separates carpet cleaning, upholstery cleaning, workplace carpet care, and stain and odour treatment, then covers methods, drying, stain limits, getting a space ready and routine care in its FAQs. It also avoids blanket promises about stain removal or fixed drying times, because those depend on the fibre and the stain.

When one service brings in enough work, it can earn a page of its own.

Does a carpet cleaner need a page for every town?

No. Pages that repeat the same copy with a different town name don't help the customer, and Google's spam policies list pages aimed at one town after another, which all funnel people to the same place, as doorway abuse. A service area on your Google Business Profile that matches where you really go does that job better, along with real local detail where you have it: jobs done in that area, and photos and reviews from customers there.

How much does SEO for carpet cleaners cost?

IvI SEO's local SEO service is £750 a month, on a 30-day rolling basis with no long-term contract. That covers local search research, Google Business Profile support, service page improvements, listing checks and monthly reporting, and any website build is scoped and priced separately before it starts. There's no guaranteed ranking, because Google weighs relevance, distance and prominence, so the aim is to improve what can be worked on and measure it honestly.

Want to talk about your cleaning business?

Tell me what you clean, where you work and which jobs you want more of. You'll hear back from me, Jack, not a sales team.