Do You Need LocalBusiness Schema for Local SEO?
LocalBusiness schema isn't required for local SEO, but it's worth adding. Make your NAP consistent first, then add it with Yoast Local SEO or JSON-LD.
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Guides to getting a UK business found on Google Maps and in local search: Google Business Profile, reviews, websites and the AI workflows behind them. By Jack.
Latest posts
Do Google Reviews Help Local SEO?
Yes. In IvI SEO's experience, reviews most often separate the map pack's top three from the rest. How many you need, how to ask and how to handle bad ones.
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Does NAP Consistency Matter for Local SEO?
Yes. NAP matching across the web scores 10 out of 10 in IvI SEO's Local Signal Ratings. Here's what to fix first, and how to check every listing.
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Can You Do Local SEO Without a Website?
Yes, your Google Business Profile can rank without a website. But a website link on it gets a 10 in IvI SEO's Local Signal Ratings. Here's what you miss.
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Do Unlinked Brand Mentions Help Local SEO?
Yes. Every directory, paper or supplier that names your business helps show Google you're a real, known local business. See the research and two sweeps.
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How Do You Add Service Descriptions to Google Business Profile?
Open each service again and fill in the hidden description box. In an IvI SEO test, rewritten descriptions and new website pages coincided with map gains.
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How Do You Find Unlinked Brand Mentions With AI?
Give AI your name, address, phone and website and it finds unlinked brand mentions. One IvI SEO sweep found 22: 17 linked, 2 not, 3 couldn't be checked.
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Is Posting on Google Business Profile Worth It?
Yes. Posts show you're active, can appear under your listing and send people to your site. In 2018, only 29% of UK firms with Google-built sites posted.
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How Do You Automate Google Business Profile Posts With AI?
AI can write your Google Business Profile posts and publish them for you. An IvI SEO setup queued 29 posts through to November. Here's how it works.
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Can AI Build GA4 Explore Reports for You?
Yes. Codex built 11 GA4 Explore reports for a UK financial services company, about 4.5 hours faster than by hand. Here's the brief and the guardrails.
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